WordPress Chitika Ads Plugin Released
December 8th, 2008 by Dario Borghino | in Plugins, WordPress | No CommentsWeb advertising company Chitika recently released a WordPress plugin, named “Chitika|Premium”, to make it even easier for webmasters to publish their ads on their blogs.
The startup company — whose name, according to their website, comes from the Telugu language and means “snap of the fingers”, referring to the speed at which webmasters would be able to deploy their advertisement services on their websites — was founded in May 2003 by Chief Executive Officer Venkat Kolluri and Chief Technology Officer Alden DoRosario, both former Terra Lycos data mining engineers.
In June 2005, the company launched the company’s flagship product “Chitika eMiniMalls”, an interactive ad unit featuring relevant content and comparative shopping information without the visitor needing to leave the original website. EMiniMalls soon gained popularity among webmasters thanks to the company’s vast product repository, and opened the road to one of today’s best-known web advertising companies.
Launched in May, “Chitika|Premium” is the company’s latest product and, like many other company creations, targets specifically users who have found a given WordPress site via a search engine and modifies its behavior accordingly.
As illustrated in the WP Plugin Directory, in fact, the ads are only being displayed for visitors who have reached the site via a search engine and, if so, searches Chitika’s vast product repository for the same keyword the user has used to reach the site, displaying ads of products that satisfy the search query.
Ads are, by default, displayed at the top of the page, in a format that vaguely resembles that of Google AdSense, except it also features small pictures of the product next to its description. The ad unit generates revenues based on the number of clicks by visitors and, as explained on the WordPress site, its admin interface allows webmasters to personalize a wide range of features such as ad size, link text and colors, display position (above or below the post), and channel (for tracking purposes).
The description page also claims Chitika is AdSense compatible, meaning that Premium ads can be displayed on the same page as AdSense, unlike most contextual advertisement platforms. The ads specifically target traffic coming from either US or Canada and are available in a variety of different sizes — over 20 — to fit the specific webmasters’ needs.
Tags: Chitika Ads, Plugins, Web advertising, WordPress











